ALL IN TO VOTE

Objective

Design and animate a looping animation to encourage new voters ages, 18-25, to vote in the 2024 election.

Research

I researched TikTok, Instagram, voting, and political websites popular with the audience ages, to understand what visual styles would make my post stand out and influence these voters.

Audience

18-25 year olds first-time voters.

CONCEPTS

Voting is important. Small actions can make big changes. To communicate this to the audience I wanted to use the metaphor of a single “I Voted” sticker multiplying to reveal the ALL IN logo and its inclusive message.

This direction will keep the design simple, and bold so the symbolism will be clear.

Voting is a daunting experience. I proposed using paper collage art and hand puppets to attract voters, make them laugh, and encourage them to vote. This textured, bold style will visually stand out among the flat graphic political posts and will attract new eyes.

Direction 01 :Bold and Classic

Direction 02 :Gradient

DESIGN REFINEMENT

After my pitch critique, it was suggested that I continue with the textured paper cutout style, but adjust to less slap-stick design elements. As a result, I removed the hand puppet elements and focused on the paper texture and motion elements.

ANIMATION DEVELOPMENT

First Pass

Second Pass

Final Deliverables

Icon Animation

For my final pass, I removed the three-dot loading animation. I added scaling animation for the questions to reduce the length of the video, add clarification and, retain the viewer's attention.

Mockup